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CTIC 2013 in Review

Some 300 attendees -- primarily from major corporations, teams and venues -- participated in CTIC 2013, which was held April 16 at MetLife Stadium, home of the 2014 Super Bowl.

Speakers for the conference included a pantheon of well known sports business professionals headlined by Darren Rovell, sports business analyst for ESPN, Brad Mayne: President of MetLife Stadium, Brett Yormark, CEO, Brooklyn Nets and Barclays Center; Tom Wilson, President & CEO, Olympia Entertainment; Rich Krezwick, former President, Devils Arena Entertainment; Susan Cohig, Senior Vice President, Integrated Marketing, NHL; Gary Grose, Managing Director, US Mktg & Communications Leader, Marsh, and many more.

Among topics covered:

  • ROI and ROO Issues for Premium Seating: True Justification and Ticket Asset Tracking
  • Customer Experience and Client Entertainment Effectiveness
  • Ticket Utilization and Management
  • Sourcing Inventory and Navigation Between Primary and Secondary Markets
  • Big Event Ticket Procurement
  • Workshop Issues: Debundling Ticket Assets, Dynamic Ticketing, Electronic Ticketing and Transfer, Food & Beverage, Charitable Giving
  • Political Correctness and Entertaining Customers
  • Buyer/Seller Debates

All told, nearly 20 seminars and 60 speakers addressed some 300 attendees in group and breakout sessions. A reception and tour of MetLife Stadium capped the day.

For more information, contact:

Bill Dorsey
513.674.0555 x102
      Pat McCaffrey
Vice President, Business Development
513.674.0555 x106